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A lifestyle-based approach to the store experience though brand immersion and connection to community. We worked with their creative team to consider the future role of the brick and mortar retail model. We helped question assumptions, create nomadic shop concepts, and develop new systems rooted in our shared design philosophy and love of the outdoors.
Client
REI Co-op

DETAILS
Los Angeles, CA
2017

CREDITS & COLLABORATORS
Otto Design Group

Scope of Work
Strategy
Graphic Design
Print Production